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I, Serial Tab Parker

Tab #21, my recent multitasking detour: learned that customers are finding it difficult to navigate our Help Center and locate the desired information. Here's my quick redesign, a quick win illustrating the impact of scale, proportion, and space: from 3 categories visible above the fold to 9. Next step: card sorting to validate our categorization.

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After

 Before

Before

Chelsia YuComment
PSA If Your Landing Page Is Just a Menu

As part of a recent three-part series on Micro App UX/UI for Sales Engineers I ran with fellow UX Designer Joe Caron, we trained Zapp Builders to recognize multiple buttons on the landing page as an opportunity to create better UX. I created this decision flowchart to provide concrete solutions that emphasize clear hierarchy and focused, bite-sized workflows that surface meaningful content to end users as soon as possible. 

Some Capriza lingo above: Zapp = Micro App; MVP = Most Valuable Page, or landing page.

Also, please automate. 

Chelsia YuComment
Free Veggie Chips!

To anyone who will help make my dream of the Roots Shoots + Fruits international vegetarian festival come to fruition! If these freeee veggie chips aren't enticing enough, read more about what I have in mind for the festival in my earlier blog post here. Beet you there.

Double Entendre That

JP's All American Hot Dog Parlor is a modern take on the humble hot dog stand - drawing inspiration from the classic Pink's in LA and infusing a cosmopolitan flair with quality ingredients and unique flavor profiles.

I got a little carried away while crafting JP's sample menu, which features tongue-in-cheek, witty names that count celeb shout outs, rap lyrics, memes, and even old Hollywood history among their broad cultural references. 

My personal favorite on the menu is for the undecided, or the decidedly ambivalent: the Clark Gable, code for the chef's special of the day. Menu description: "Frankly, I don't give a damn what I get." Double entendre too much? Honey badger don't care.

Yo, T-Square And Exacto - Draft Me A Paper Prototype

It's back to the drafting board with my architecture homies, T-Square and Exacto, because I've landed a new apartment in Palo Alto! Leveling up in the world, one expensive square foot at a time. With the move impending, my to do list is now topped with apartment business, chief among which is the task of furnishing the place. I needed no further excuse to bust out the scaling ruler and tracing paper; here's my scaled model of the place, my new canvas of furniture arrangements. Gotta love me a good paper prototype. And by the way, the piece popping up mimics the folds of a gate-leg table.

Roots Shoots + Fruits Preview

I've been revamping my Roots Shoots + Fruits promotional materials from two years ago, which advertise an international vegetarian festival that I conceptualized. I'm excited to share a preview of the new design, which refines the original color palette and addresses some of my layout and typographic concerns about the previous iterations.

The posters feature silly vegetable puns that I hope will inspire a chuckle or two. As a vegetarian and foodie - why do they have to be mutually exclusive? - I couldn't have come up with an event more near to my heart. Roots Shoots + Fruits is to be held in October, Vegetarian Awareness Month, in Santa Monica. Beyond it's 50+ vendors of unique vegetarian and vegan foods from around the world, the 3-day festival will host the filming of a special vegetarian edition of Food Network's hit show, Chopped. To top it all off, Anthony Kiedis of the Red Hot Chili Peppers, recently named the World's Sexiest Vegan, will be performing. It's really too bad this event is not actually real. Can we all make this happen now?

Still Chasing After Some Steve's

There was snow on the ground in Durham when I learned that my packaging design, which I did with Black & Black Creative, for Steve's Ice Cream was out - and now I'm mid-summer melting in this drought-stricken desert of southern California. Read: I'm ready for some o' dat ice cream! I cannot imagine a more satisfying frosty treat than one packaged in my own design. Problem is, I've checked just about all the stores around me incessantly and that partially-translucent pint is ever elusive. Guess I'll stick to stalking the Steve's Instagram account (also the source of this tantalizingly tactile image) to feed my icy fix.