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Jill Stuart's new flagship store in SoHo on Broome Street

Jill Stuart's new flagship store in SoHo on Broome Street

I find that the longer I live in cities, the darker my wardrobe becomes. If it weren't for Copenhagen's exorbitant prices and unfavorable taxes, I might have already transitioned to the black-on-black 'color' scheme with the fall of 2013. That inky future seems especially certain given that I am interning at an agency by the name of Black & Black. (Incidentally, Ege, the other design intern on Tuesdays, and I both came in with variations on the same charcoal theme today.)

Black & Black Creative's client base are perhaps the epitome of the monochromatic in day-to-day dress - the fashion and art industries. Some of their clients include Givenchy, the Whitney Museum, and Salvatore Ferragamo. Working with designers comes with its perks - front row New York Fashion Week seats, anyone? How about flagship store opening parties in SoHo? This week I had the chance to peek into the highly-polished, tailored-to-a-tee, smoky-as-night world of fashion at Jill Stuart's flagship opening. Not having any idea what such an event entailed, I eagerly donned my best black, grabbed some friends, and checked out her new space in SoHo.   

Meg, Meaghan, and I at the opening!

Meg, Meaghan, and I at the opening!

Window looking out onto Broome Street

Window looking out onto Broome Street

Dressing rooms

Dressing rooms

The usual sartorial suspicions were confirmed as soon as we arrived - sharply dressed fashion enthusiasts, models, and designers fit perfectly into the streamlined and modern space. The large windows and high ceilings characteristic of SoHo studios lengthen and lighten the space, which is longitudinal and linear to evoke a runway. Perhaps my favorite element of the space are the display racks, with their wonderful contrast of thin charcoal steel with thick marble slabs - a luxurious and elegant touch that sets the perfect tone for cutting edge design. 

Not being a member of the fashion world, I did not recognize many of the guests, most of whom seemed to know each other. I was reminded of the ambiance of art galleries in Chelsea on opening nights - which seemed like progressive reunion parties for colleagues in the art industry, each gallery successively rising in spirits of both sorts. In attendance was Jill Stuart's daughter, Morgan Curtis, who is also a designer and has a line of lingerie and sleepwear under the name Morgan Lane. I recognized her from working on her new mobile site, which in contrast to the black and bold of the attendees, is soft, feminine, and pink. So girly and delicate that when designing the site, I couldn't lighten the color scheme enough! Here are a sampling of mobile mockups: 

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