Roots Shoots + Fruits Preview

I've been revamping my Roots Shoots + Fruits promotional materials from two years ago, which advertise an international vegetarian festival that I conceptualized. I'm excited to share a preview of the new design, which refines the original color palette and addresses some of my layout and typographic concerns about the previous iterations.

The posters feature silly vegetable puns that I hope will inspire a chuckle or two. As a vegetarian and foodie - why do they have to be mutually exclusive? - I couldn't have come up with an event more near to my heart. Roots Shoots + Fruits is to be held in October, Vegetarian Awareness Month, in Santa Monica. Beyond it's 50+ vendors of unique vegetarian and vegan foods from around the world, the 3-day festival will host the filming of a special vegetarian edition of Food Network's hit show, Chopped. To top it all off, Anthony Kiedis of the Red Hot Chili Peppers, recently named the World's Sexiest Vegan, will be performing. It's really too bad this event is not actually real. Can we all make this happen now?