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    <loc>http://www.chelsiayu.com/design</loc>
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    <lastmod>2018-03-23</lastmod>
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      <image:title>Design Work - The Elephant on an iPhone</image:title>
      <image:caption>A heavyweight with terrible performance. The entire source application was moved over, overloading the main flow with auxiliary functionality.</image:caption>
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    <image:image>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
      <image:caption>Micro apps are embedded in our app WorkSimple.</image:caption>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work - The Decision Paralyzer</image:title>
      <image:caption>All the options, but no clear call to action. Comprehensiveness was chosen over intentionality at the expense of clarity and usability.</image:caption>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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    <image:image>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work - The Techno-Autocrat</image:title>
      <image:caption>A harsh, punishing interface. Technical, unfriendly language from the source system was inherited.</image:caption>
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    <image:image>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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    <image:image>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
      <image:caption>The Timesheet Template was our last use case in the road map because it was high impact, but also high effort.</image:caption>
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      <image:title>Design Work</image:title>
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    <image:image>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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    <image:image>
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      <image:title>Design Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1518050698049-NFBGVO4X0K6NTNAB8V2K/UMA_existingTimesheetMicroApps.png</image:loc>
      <image:title>Design Work</image:title>
      <image:caption>Our customers were not designers or developers, and they struggled to organize a vast amount of information into a mobile friendly format.</image:caption>
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    <image:image>
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      <image:title>Design Work</image:title>
      <image:caption>I favored including a way to edit the project, and to delete from the project page. This complemented the Add Project functionality and gave the user some flexibility to change project fields, since they were read-only on the top level.</image:caption>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
      <image:caption>In the end, the team decided editing was more of a nice-to-have for the first release. I took advantage of text opportunities to make the consequences of the action as clear as possible.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1517010878387-UI2S5WQR839HLD8W2HQ8/IMG_5811.jpg</image:loc>
      <image:title>Design Work</image:title>
      <image:caption>This map accounts for multiple entry and exit points, and covers use both during and at the end of the pay period. It also includes optional flows for adding or deleting a project, which the user may not always need.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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      <image:title>Design Work</image:title>
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    <image:image>
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      <image:title>Design Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1518587079092-J8RVIK2LBNSKWQ5BXLC7/TT-05_CustomerResearch.png</image:loc>
      <image:title>Design Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1517297612030-56HTSAC76J9ZUMH77ZKI/UMA_TimesheetFlows.gif</image:loc>
      <image:title>Design Work</image:title>
      <image:caption>The last layer of template design was inheritance and behavior: which controls had static labels, which were dynamic, and which should be monitored for updates on the mobile side.</image:caption>
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      <image:title>Design Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1518050729806-WYEDW3ZG4SC7FSDGA0TV/UMA_sourceapps.png</image:loc>
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      <image:caption>Timesheet micro app projects had a much longer and more intensive timeline due to the demanding source applications, which were generally information dense, feature heavy, and complicated to connect.</image:caption>
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      <image:title>Design Work</image:title>
      <image:caption>Here's how the main page maps back to an example source system. Behind the scenes, we split the web table so that project hour fields are only displayed for the selected day on the mobile side.</image:caption>
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  <url>
    <loc>http://www.chelsiayu.com/steves-ice-cream-packaging</loc>
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    <lastmod>2018-02-13</lastmod>
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    <loc>http://www.chelsiayu.com/roots-shoots-fruits</loc>
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    <lastmod>2015-10-02</lastmod>
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    <loc>http://www.chelsiayu.com/logofolio</loc>
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    <lastmod>2018-02-14</lastmod>
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      <image:title>Logofolio</image:title>
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      <image:title>Logofolio</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441004158350-I4F56ECOZKRLHPCX6H5B/13_Logo_Marquis.png</image:loc>
      <image:title>Logofolio</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441004156952-SQHHFR617CTRW8VLZ604/09_Logo_ID8.png</image:loc>
      <image:title>Logofolio</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1440291176586-YM8RYND5D77U7SPM37FO/13_Logo_Marquis.png</image:loc>
      <image:title>Logofolio</image:title>
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    <loc>http://www.chelsiayu.com/steves-ice-cream</loc>
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    <lastmod>2018-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1440289265090-BBBJONWGUJZRO7WZC92G/Steves_0004_CookieButter.jpg</image:loc>
      <image:title>Steve's Ice Cream</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1519442679287-URVSGB30E4SJDQ7NBXUW/Screen+Shot+2018-02-23+at+7.22.44+PM.png</image:loc>
      <image:title>Steve's Ice Cream</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1440290942605-W0AFF2RDBBT2PM4DJ237/Steves_0002_DairyFree.jpg</image:loc>
      <image:title>Steve's Ice Cream</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1519442758666-MQ75TQ60KZKYW178VN7G/Screen+Shot+2018-02-23+at+7.25.37+PM.png</image:loc>
      <image:title>Steve's Ice Cream</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1519442673210-A9BYN0EZ1U7Y25SX335C/Screen+Shot+2018-02-23+at+7.22.24+PM.png</image:loc>
      <image:title>Steve's Ice Cream</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1440289265083-DV20NYFAK4M12RQTY17S/Steves_0003_StrawberryRicotta.jpg</image:loc>
      <image:title>Steve's Ice Cream</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1440289191622-ZPC6WQXEPD6OK336V8MN/Steves_0004_CookieButter.jpg</image:loc>
      <image:title>Steve's Ice Cream</image:title>
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    <loc>http://www.chelsiayu.com/duke-digital-swag</loc>
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    <lastmod>2018-02-28</lastmod>
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      <image:title>Duke Digital Swag</image:title>
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      <image:title>Duke Digital Swag</image:title>
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    <loc>http://www.chelsiayu.com/archirapture</loc>
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    <lastmod>2018-02-15</lastmod>
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  <url>
    <loc>http://www.chelsiayu.com/about</loc>
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    <priority>1.0</priority>
    <lastmod>2022-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1544689807545-KWUQ17762X2Z614YK8DU/chelsiayu.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Product manager and design thinker based in LA.&lt;/p&gt;</image:title>
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  <url>
    <loc>http://www.chelsiayu.com/cityzen</loc>
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    <lastmod>2018-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1430126805209-PTN1Y4KIPMKR2RMBS0XA/image-asset.png</image:loc>
      <image:title>Cityzen App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1430127913233-V36GBD1Y0WU84NMIAQXP/image-asset.png</image:loc>
      <image:title>Cityzen App</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1430128080470-Z6I97JQ0RL59J1HYQ4W9/Cityzen_HiFi_Mockups_Home.png</image:loc>
      <image:title>Cityzen App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1430128075205-BPUMFCPSOW4XN8S3QGAL/Cityzen_HiFi_Mockups_Move_01.png</image:loc>
      <image:title>Cityzen App</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1430128164913-M4YUY2RK2JZ5JWACVCLV/Cityzen_HiFi_Mockups_Movie_02_time.png</image:loc>
      <image:title>Cityzen App</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1430128103303-9DJ6EO1ZJ4RNCYHCEHKO/Cityzen_HiFi_Mockups_Profile.png</image:loc>
      <image:title>Cityzen App</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243464096-G7BV6JD6RY9T4IHNS3HO/Cityzen_HiFi_0000_Home.jpg</image:loc>
      <image:title>Cityzen App - Home</image:title>
      <image:caption>User (also known as a cityzen within the app) Maya has a free afternoon in New York after having Saturday brunch with a friend at Chelsea Market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243455908-JPM4UNEEUG4827FEKMMT/Cityzen_HiFi_0001_Loading.jpg</image:loc>
      <image:title>Cityzen App - Loading Page - Greeting</image:title>
      <image:caption>Maya has just moved into a Williamsburg loft a few months ago, and spends most of her time out in Brooklyn or around Greenwich Village, where she works at an off-Broadway theater.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243492765-26FXYJRSSMBB7CW3VONB/Cityzen_HiFi_0002_Prompt.jpg</image:loc>
      <image:title>Cityzen App - Prompt</image:title>
      <image:caption>The weather is just right and she’s left her bottomless brunch in an elevated mood. Maya is feeling a little adventurous and wants to explore Chelsea. She has the option to specify a set amount of time to wander for, or to set a location to end at. Since Maya doesn’t have any later engagements today, she taps ‘Wander’ for a walk that is constraint free.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243490048-TICG10XWQ22I243W5P76/Cityzen_HiFi_0003_Move_01.jpg</image:loc>
      <image:title>Cityzen App - Action #1</image:title>
      <image:caption>Her first action card pops up and directs her in the easterly direction for two blocks. The compass needle tells her which way is North. She hits ‘Okay’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243529215-4OZVFR49GRN6DHDDT2OV/Cityzen_HiFi_0004_Move_01_min.jpg</image:loc>
      <image:title>Cityzen App - Action #1 - Map View</image:title>
      <image:caption>As she starts moving east, the action card minimizes, revealing a minimalist map with her location, the compass pinned to the top of the screen, and the outlines of streets and buildings. The map will show main street names, region names, bodies of water, and green space, but does not reveal detailed names of smaller streets or buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243497876-DXTUV0CQZP8WOFFPOJMO/Cityzen_HiFi_0005_Move_01_Nearby.jpg</image:loc>
      <image:title>Cityzen App - Action #1 - Approaching POI</image:title>
      <image:caption>As she walks, Maya sights an interesting mural done by a street artist whose work she’d encountered in Berlin. To remember this location, she drops a pin and names it “Berlin Street Artist.” She then takes a photo and makes a note within the app, which will clip it all together within this walk. After moving on from the mural, her phone vibrates to notify her that there are points of interest within range, which appear on the map if she is within 0.3 miles of one. She decides to move towards one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243503436-LDFKFFQM9FUPIGUKN2X9/Cityzen_HiFi_0006_POI.jpg</image:loc>
      <image:title>Cityzen App - POI Card</image:title>
      <image:caption>Maya successfully navigates herself to the Point of Interest, which is Frank Gehry’s IAC Building. She quickly browses through the carousel of images and swipes to learn more about the building. When she’s done she walks around the base of the building and notices a number of people milling in and out of the adjacent building. She takes a peek and realizes that it’s a gallery show open to the public. She walks in a grabs a pamphlet—it’s Ai Wei Wei’s work being displayed—and wanders through the exhibit into the courtyard, where many others are gathering. In the courtyard she catches a unique glimpse of the photogenic IAC building next door and is compelled to take a photo. After snapping the perfect shot, she taps the share button to connect with Instagram and upload her photo #galleryhop. Seven likes in 1 minute? Maya is satisfied and moves back outside, tapping the check for a new action card.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243508020-9ZAJM848RB9VAUU6H5LP/Cityzen_HiFi_0007_Move_02.jpg</image:loc>
      <image:title>Cityzen App - Action #2</image:title>
      <image:caption>Maya’s new task is to follow someone walking a dog for 3 minutes. “Okay, that’s a little creepy,” she thinks. As she’s about to tap ‘Skip’ for a new action card, she catches a glimpse of a sharply dressed elderly man walking a particularly fluffy Shiba Inu. In that moment she changes her mind. “What a pair to follow,” she thinks as she nonchalantly pivots and starts after them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243512728-YXSWX3VKG0FMLXIFVIQH/Cityzen_HiFi_0008_Move_02_Time.jpg</image:loc>
      <image:title>Cityzen App - Action #2 - Approaching POI</image:title>
      <image:caption>Just a minute in, Maya notices that she’s nearing another POI but the man and his dog are moving towards a nicely shaded park. Maya is feeling a little tired and thirsty, so she ignores the POI and nestles into the trunk of a nice shady elm tree, still watching the man and his dog. She spots a street vendor and purchases a ‘Watermelon Bomb’ drink after receiving recommendations from the enthusiastic guy manning the cart. It’s a delicious mix of watermelon, mint, with a hint of lime and a little spice. Three sips in, Maya is sold. She drops a pin and labels it ‘Watermelon Bomb has Aplomb’.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243517275-33QFXRE7NF5WX6NDEVP2/Cityzen_HiFi_0009_Rendezvous.jpg</image:loc>
      <image:title>Cityzen App - Rendezvous Request</image:title>
      <image:caption>Maya is enjoying her leisurely afternoon, contently lounging under the tree with her Watermelon Bomb. Her attention has shifted from the man and his dog to a particularly chubby kid playing catch with his dad. She’s zoning out a little when her phone vibrates with the prompt: ‘You’re within 0.3 miles of another cityzen. Would you like to meet up?’ Maya’s been sitting there daydreaming for a good 40 minutes now, so she figures, ‘Why not?’ She taps yes and waits for the green light.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243521856-XBONBPCMZP56HIZEB5WW/Cityzen_HiFi_0010_Rendezvous_Move.jpg</image:loc>
      <image:title>Cityzen App - Rendezvous Action Card</image:title>
      <image:caption>Luck is with Maya this sunny afternoon. It looks like fellow cityzen Sarah is also feeling social. A rendezvous action card comes up telling Maya to use her location on the map to find Sarah. She taps ‘Okay’ and is ready to go.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243526761-THEJDXQDE1UNRFJ52JJD/Cityzen_HiFi_0011_Rendezvous_Move_Min.jpg</image:loc>
      <image:title>Cityzen App - Rendezvous Map View</image:title>
      <image:caption>The card minimizes to reveal the map view, which now shows a purple dot – cityzen Sarah – north of Maya. It’s up to the two of them to move towards each other given their locations and orientations. Maya and Sarah meet up with no trouble after a few minutes, and decide to grab a snack together from a bakery nearby. They have a nice little chat, finding out that both of them are interested in theater. The two exchange numbers and head toward the 23rd St. ACE stop, where they head their separate ways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243532567-UGVZZI7ESNOE3IQHRJT6/Cityzen_HiFi_0012_ManageWalk.jpg</image:loc>
      <image:title>Cityzen App - Manage Walk</image:title>
      <image:caption>Maya is done with her adventure for the day, so as she waits for the downtown train she navigates to the local side menu to manage her walk.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243586816-ZR8RIBAIQT9UBOUBX2TZ/Cityzen_HiFi_0013_Route.jpg</image:loc>
      <image:title>Cityzen App - Route</image:title>
      <image:caption>She takes a quick look at her route overview, which provides a map of the course she’s taken and a list of her actions and points of interest, with her photos and pins clipped along the way. Satisfied, she ends the walk from the side menu.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243565572-H7FQZKJSH0AM2K1D0Z4I/Cityzen_HiFi_0014_Sidebar.jpg</image:loc>
      <image:title>Cityzen App - Global Menu</image:title>
      <image:caption>Maya’s wondering about the sound and vibration settings, so she wanders over to the global menu to take a look at her customization options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243607501-EW88E386X4XXU1VA64JN/Cityzen_HiFi_0015_Settings.jpg</image:loc>
      <image:title>Cityzen App - Settings</image:title>
      <image:caption>She turns off the sound, since the vibration was enough for her on today’s walk.  This is Maya’s 3rd or 4th walk, so she’s curious about what she’s done so far. She navigates back to the global menu to take a look at her profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1441243650163-510NLAVZDN31523Q5H2L/Cityzen_HiFi_0016_Profile.jpg</image:loc>
      <image:title>Cityzen App - Profile</image:title>
      <image:caption>Her profile provides a summary of various stats: time spent walking, distance covered, number of walks, number of POI, and more. Maya’s at ‘Bronze Cityzenship’ now and steadily on her way to a ‘Silver Cityzenship’. Maya is happy with her progress and exits the app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1518504358145-90E6OGN635IQYH68AH8L/04_Logo_Cityzen.png</image:loc>
      <image:title>Cityzen App</image:title>
    </image:image>
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    <loc>http://www.chelsiayu.com/worksimple</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-10</lastmod>
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      <image:title>WorkSimple x Micro Apps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1519944651982-68GCUK3I6EHM4YTW94GR/UMA-01_WS.png</image:loc>
      <image:title>WorkSimple x Micro Apps</image:title>
      <image:caption>Our customers each have a branded WorkSimple app they distribute to their employees with a custom set of micro apps for their work needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1519944574949-XS1FIWXUDMHQSUN5BFLU/WorkSimple+Mobile+Trio.png</image:loc>
      <image:title>WorkSimple x Micro Apps</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53af717ae4b0ac08754669c9/1519945172161-VD5KL2AJP1RU5CVT6D3J/Patterns.png</image:loc>
      <image:title>WorkSimple x Micro Apps</image:title>
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