As an intern at Black & Black Creative, I worked with Steve's Ice Cream on a new label design for their new translucent pints. My original design proposal won an internal agency competition and was submitted to Steve's as the first round of designs. From there I worked with the Steve's team directly to improve the design over numerous edits.
The final design allows shoppers to quickly distinguish between dairy and dairy-free flavors their black and white packaging, a major goal for the redesign. It features my original typography, layout, and icon designs.
Images from Steve's Ice Cream's Instagram account.