At Capriza, our mission is to simplify life at work through mobility. We help our customers empower their employees through micro apps for work.
As Capriza’s first designer dedicated to the end-to-end mobile user experience, I led efforts to unify and evolve the WorkSimple mobile app and micro app experiences across 4 releases for iOS, Android, mobile web and web from August 2016 to July 2017.
I worked closely with the Director of Product Management to coordinate releases and priorities between two engineering groups: the WorkSimple team and the Micro App team, each consisting of about 3-4 developers and 2 QA engineers.
Quick, what's a micro app?
Historically, our mobile app WorkSimple and our micro apps had been built and maintained by two different engineering and product teams with limited collaboration and coordination. This had always resulted in a clumsy pass-off between the two, impacting the user experience. Features with requirements from both teams were often partially shipped, waiting for the other to catch up to create a complete experience. Users encountered two sets of UI and inconsistent visuals and language.
I became the first designer working across both teams to bring the mobile experience together. My challenge? Create a seamless and valuable mobile experience that is easy to use, while working to increase adoption.
Identifying the Gaps
Customers and internal feedback had given us a good sense of the major gaps in the user journey, but we lacked a complete picture. I began by mapping out the current user journey as is. I worked with our customer success team’s engineers and managers, partners, and customers to chart the stages of adoption, potential drop off points, UI states, and customer thoughts.
I shared this exercise with both teams, management, and various stakeholders across departments to a unanimously stunned response. The Director of QA summed it up, “It’s a miracle that anyone makes it through!” Previously there had been a collective hunch that we had some areas of friction, but now there was no doubt that we needed a holistic solution.
The State of UX
These were the key issues and areas for improvement I came up with: